On Balance: GIS ROI Methodology for the City of Seattle: Applying the Zerbe “With Vs. Without” Method
The views presented in On Balance are those of the authors and do not represent the views of the Society, its Board, or its members.
Throughout my career I have been aware of the use of benefit cost analysis (BCA) or engineering economics studies to justify new projects or capital investments for government agencies and private companies. It always struck me as curious that rarely do government councils require a post-project implementation return on investment study.
Benefit cost analysis is most powerful when it is applied in both theory and reflective practice – from asking the questions “how can we evaluate this?” and “what economic information can best support this decision-making process?” to “did this investment actually deliver what we thought it would?” providing data that can be appreciated in the reflection process post project and act as a baseline to be iterated upon.

The views presented in On Balance are those of the authors and do not represent the views of the Society, its Board, or its members.
The views presented in On Balance are those of the authors and do not represent the views of the Society, its Board, or its members.
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The views presented in On Balance are those of the authors and do not represent the views of the Society, its Board, or its members.
The views presented in On Balance are those of the authors and do not represent the views of the Society, its Board, or its members.
This is the last in a series of four blogs featuring key excerpts from the writings of our founder and past president, Richard Zerbe. His insights shaped the foundation of our association and remain relevant to today’s challenges. We hope these selections offer valuable perspectives to all members.
The new White House “Frontiers” report,
The 2024 CBA Forum, held by The Economic Society of Australia New South Wales (ESANSW) earlier this year, brought together some of Australia's brightest minds in economic analysis, policy evaluation, and decision-making. The presentations - a mix of keynotes, panel discussions, and case studies - provided updates on state and national guidelines together with sessions on: Health, Justice, Water, Transport, Environment, Energy, First Nations and Carbon values.